Hughey's Debits & Credits: Bookkeeping. Payroll. Taxes.

All posts tagged donor

It’s the holiday season and the spirit of giving is heartwarming!  Now is the time to ask for that last contribution of the year!  If you haven’t asked, it is not too late!  Get those letters in the mail, hand signed by the Executive Director or Development Director.  Increase your donation chances by including a self addressed envelope.  

No time to print and send them out?  A nicely worded email outreach to your current donors and contacts is better than no communication at all.

Here’s a few tips on asking for a last minute donation:

  1. Don’t just ask, give a reason for your ask. Provide the reason why your organization should receive some of their holiday cheer.  
  2. Make it short and sweet. Your donors are probably getting bombarded with holiday emails from other sources so make it worth their while to open your email.
  3. Be sure to thank them in advance but most importantly after the donation. As a donor, I am always excited to receive a handwritten card to say thank you for my hard earned money. Wouldn’t you?

From our family to yours, warm wishes,
Ronda & Cortez Hughey

 

Last week, we discussed the importance of making your donors feel appreciated. Today, I would like to talk about the importance of annual donors vs. monthly donors. Every year, you and your staff gear up for that one large fundraiser. It’s your huge money maker! Every year, you get out your donor list from the previous year and you call and invite them to this year’s event. For this example, let’s say annual donations total $100,000 for this fundraiser. What if you could increase that amount by 20%? You can and here’s how:

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Donation Matters

WHAT you do after you have your donor’s check in hand matters more now than ever before.

Why?  Donors want to feel a part of your mission and they want transparency.

What happens next?

Someone from your office mails them a generic thank you card saying their donation was appreciated and is tax deductible.  Good enough?  Not even close.

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