It’s the holiday season and the spirit of giving is heartwarming! Now is the time to ask for that last contribution of the year! If you haven’t asked, it is not too late! Get those letters in the mail, hand signed by the Executive Director or Development Director. Increase your donation chances by including a self addressed envelope.
No time to print and send them out? A nicely worded email outreach to your current donors and contacts is better than no communication at all.
Here’s a few tips on asking for a last minute donation:
- Don’t just ask, give a reason for your ask. Provide the reason why your organization should receive some of their holiday cheer.
- Make it short and sweet. Your donors are probably getting bombarded with holiday emails from other sources so make it worth their while to open your email.
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Be sure to thank them in advance but most importantly after the donation. As a donor, I am always excited to receive a handwritten card to say thank you for my hard earned money. Wouldn’t you?
From our family to yours, warm wishes,
Ronda & Cortez Hughey
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